How to create a name fit for a nation
It’s easy to think that a team name is simply a word that goes on merchandise or something chanted out loud in an arena so the players know which side we’re rooting for. However, a team name is much more than that. It’s a symbol that carries the weight of identity, culture, and connection — […]
Submissions are closed. Now we start building.
As we wrap up the Name Your Team campaign and the application process for our design team this week, we want to express our heartfelt gratitude to everyone across Canada who participated. Your enthusiasm, creativity, and support have been truly inspiring, and we’re thrilled with the incredible ideas you’ve shared. We’ve received an amazing variety […]
The WNBA Toronto Naming Journey Expands with a New Podcast
We’re now less than a week from our August 28th submission deadline, so you must act quickly to send in those final ideas. The response so far has been incredible, with ideas flowing in from coast to coast. We’ve received a wide range of submissions, each contributing to what our WNBA team could become. For […]
Calling all designers: Come make history with us
Canada, we’ve asked for your inspiration, and now we’re about to take the next exciting step in building the identity of our nation’s first WNBA team. We’re calling on designers nationwide to join us in this exciting and monumental task. Applications are now open until August 30 — though we may close submissions earlier than […]
You’ve responded, Canada. Merci.
When we asked last week for help in shaping the identity of Canada’s first WNBA team, we knew Canadians would rise to the challenge—we just didn’t expect how much. From online submissions and social media discussions to conversations in local bars, sports centres and the media, your response has been electric. So thank you, Canada. […]
From your community to the court: Help shape Canada’s first WNBA team
What goes into an identity? It’s more than a name, face, or logo. It encapsulates the qualities, beliefs, and personality traits of a person or a group. Specifically for a brand, an identity tries to encapsulate a specific moment while remaining timeless. It is a neighbourhood. A city. A country. As most Canadians have heard […]
