Stitching together pride and purpose in WNBA Toronto apparel
In the streets of Toronto, where every basketball dribble on community courts echoes throughout the streets with purpose, the announcement of Canada’s first WNBA team hasn’t been just news — it’s been a historical movement. As we continue to pull back the curtain on the naming and identity creation process behind WNBA Toronto, the conversation […]
Design your game day: help us tailor the fan experience
As we gear up for Canada’s first-ever WNBA team, your contributions have been crucial to the process. The names, ideas, colours, and inspiration we’ve gathered from you and other Canadians are shaping our team’s very identity and brand. But the journey is still far from over. We need your help again as we dive deeper […]
Unpacking the art of iconic sports design
In the competitive world of sports, the design of a team’s logo and branding goes beyond mere aesthetics — it embodies the team’s spirit while also reflecting a community’s identity and traditions. On the latest episode of Bringing Home the W, Dr. D’Wayne Edwards — founder of Pensole Lewis College and former designer with over […]
Building out WNBA Toronto’s Executive Roster
WNBA Toronto has been hard at work crafting a team identity and building an organization that can win both on and off the court. While fans eagerly await the big reveal of the team name and logo later this year, behind the scenes a powerhouse front office is taking shape and laying the groundwork for […]
Pulling back the curtain on name submissions
As Canada’s first WNBA team prepares to make its debut later this year, the process of narrowing down thousands of name submissions has been both exciting and challenging. Our latest episode of Bringing Home the W — which features interviews with people involved in the process — shares some new details and a behind-the-scenes look […]
How to create a name fit for a nation
It’s easy to think that a team name is simply a word that goes on merchandise or something chanted out loud in an arena so the players know which side we’re rooting for. However, a team name is much more than that. It’s a symbol that carries the weight of identity, culture, and connection — […]
Submissions are closed. Now we start building.
As we wrap up the Name Your Team campaign and the application process for our design team this week, we want to express our heartfelt gratitude to everyone across Canada who participated. Your enthusiasm, creativity, and support have been truly inspiring, and we’re thrilled with the incredible ideas you’ve shared. We’ve received an amazing variety […]
The WNBA Toronto Naming Journey Expands with a New Podcast
We’re now less than a week from our August 28th submission deadline, so you must act quickly to send in those final ideas. The response so far has been incredible, with ideas flowing in from coast to coast. We’ve received a wide range of submissions, each contributing to what our WNBA team could become. For […]
Calling all designers: Come make history with us
Canada, we’ve asked for your inspiration, and now we’re about to take the next exciting step in building the identity of our nation’s first WNBA team. We’re calling on designers nationwide to join us in this exciting and monumental task. Applications are now open until August 30 — though we may close submissions earlier than […]
You’ve responded, Canada. Merci.
When we asked last week for help in shaping the identity of Canada’s first WNBA team, we knew Canadians would rise to the challenge—we just didn’t expect how much. From online submissions and social media discussions to conversations in local bars, sports centres and the media, your response has been electric. So thank you, Canada. […]
